Personalised label specialist Easy2name has been acquired by global labelmaking conglomerate CLL Industries in a deal reportedly worth $2.5m (£1.95m).


Easy2name offers a variety of digitally-printed labels for children’s clothing

Canada-headquartered CCL announced in a statement on Friday (4 January) that it had bought Newbury, Berkshire-based Easy2name as part of a global acquisitive streak that has seen it buy Olympic Holding in the Netherlands and Unilogo in Poland in late 2018, with the acquisition of Hinsitsu Screen in Vietnam expected to be completed in Q1 this year.

The consumer-facing Easy2name prints a variety of labels for children’s clothing items and accessories such as shoes and bags. Its digitally printed product range includes stick-on, iron-on and sew-on clothing labels, bag tags, wristbands and luggage straps.

Founded in 2000 by directors Melanie and David King, the firm had a total of eight employees according to accounts made up to 30 September 2018. It is unclear how its branding, operations or staffing will be affected by the deal with CCL.

In a statement, CCL president and chief executive Geoffrey Martin said: “This is the seventh bolt-on acquisition we have made since acquiring Avery in 2013 as we continue to build our rapidly growing portfolio of web-to-print technologies and brands using software and related supplies.

“The addition of Easy2name complements similar end-use propositions already present in our global portfolio of brands.”

Easy2name had annual sales of around £1.8m at the time of acquisition, according to CCL.

Toronto-headquartered CCL currently employs around 20,000 people across 168 production bases in 40 countries. In previous UK dealings, it bought up Innovia, the Cumbria-based producer of the substrate used in the polymer £5 note, from its managing shareholder Smithfield Group in the first quarter of 2017.


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