Julian Hocking, managing director at Nationwide Print, looks to the young to revive print in the new year.


Hocking: “We need to promote our market to young people”

What’s at the top of your Christmas wish list this year?
To recruit some excellent young people into our great team, but mostly a law to regulate pre pack administrations. Enabling directors to set up a new corporate entity while leaving old liabilities behind is a hugely abused practice which means business and assets are not properly marketed to maximise values. Wouldn’t we all like to have our debts wiped?

What trend (business or technology) do you think 2018 will be remembered for
Environmental initiatives, digital, online printing, inkjet, paper price rises.

What do you think will represent the single biggest opportunity for printers in 2019 and why?
Know where your company’s strengths and expertise lie, consolidate that niche, and go for it.

What do you think will represent the single biggest threat for printers in 2019 and why?
The biggest opportunity and threat is the rise of online printing. Some of them appear to be in a race to the bottom.

What’s the one thing that the industry should do more of, or do better, in 2019?
Print has an ageing workforce. We need to promote our market to young people as a viable and exciting career path.

What was your biggest disappointment in 2018?
The lack of time.

What was your highlight of 2018?
Nationwide Print winning the PrintWeek Environmental Printing Company Of The Year Award.

What are your hopes for 2019?
To continue our investment in our environmental initiatives, workforce, plant and equipment.

What is your one-word view on Brexit?
Dismay… Boom, boom

What was the best piece of advice you have ever been given?
Be yourself and do your very best. You can’t do more than that.

 What if anything will you do differently in 2019?
Not look at my phone as often.

What’s your favourite Christmas cracker joke?
Knock, knock. Who’s there? Jesus. Jesus who? Oh, come on … 

What was the best Christmas present you ever received?
A crack pipe.

Are you making any New Year’s resolutions? If so, what?
Same as every year, not to use the above.


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